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About us

Shakespeare’s England is a not-for-profit membership organisation and a public private sector partnership. We are supported by the region’s key tourism businesses and local authorities, including Stratford District Council, Warwick District Council and Warwickshire County Council.

Our work

Shakespeare’s England is recognised by Visit England and Visit Britain as the official tourism body for the area. Our role is encourage visitors to South Warwickshire and the surrounding areas to encourage overnight stays.

Part of our work as the tourist board includes the production and implementation of the Destination Management Plan (DMP). To see our current DMP 2015 – 2025, please click here.

Our membership

Shakespeare’s England holds quarterly Tourism Forums for the benefit of its members. These events include travel trade industry updates, training sessions and exclusive guests from key tourism organisations. Please click here to view the latest Tourism Forum presentation. You can also listen to the recording of this forum here.

Listen to Shakespeare’s England’s Open Forum webinar.

Listen to the Shakespeare’s England June Open Forum Recording – Re-Opening

You can also view the Tourism Economic Impact Assessment Trends presentation here.

For further details on the benefits of membership please visit the Members Area to find out more.

Meet Our Team

I joined as Chief Executive in December 2015 after working as the Tourism Director at Bicester Village for seven years. I am also a former Board member of Shakespeare's England.

What is your favourite place in Shakespeare's England and why? Being an English graduate who wrote their thesis on Jane Austen, I would have to say it's Stoneleigh Abbey. The grounds are magnificent, and I love being in the place that is said to have inspired Jane's writing back in 1806.

I have more than 15 years of experience in global marketing, international strategic development and sales. I joined the team in August 2018.

What is your role at Shakespeare's England? I’m responsible for promoting Shakespeare’s England to consumers in both the leisure and business trades. I also manage existing members and the development of our tourism products.

What is your favourite place in Shakespeare's England and why? My favourite place is Jephson Gardens in Leamington Spa. No matter what time of year you visit, it’s always so beautiful. I love going there with my family to feed the ducks or to enjoy a coffee as I watch the world go by.