About us

Shakespeare’s England is a not-for-profit membership organisation and a public private sector partnership supported by the region’s key tourism businesses and local authorities.

Our role is encourage visitors to South Warwickshire and the surrounding areas to encourage overnight stays.

We are responsible for the production and implementation of the Destination Management Plan. See here for further details.

If you are a local business and interested in becoming a member of Shakespeare’s England, please call us on 01789 260567  or email anneka@shakespeares-england.co.uk

Shakespeare’s England holds quarterly Tourism Forums for the benefit of its members. Please see here for a taster of our latest forum held in July 2018.

For further details on the benefits of membership please see our membership leaflet or alternatively visit the members area of the site to find out more.

Our Board members

Shakespeare’s England is private public sector partnership and our board members include the following organisations; Shakespeare Birthplace Trust, Royal Shakespeare Company, Warwick Castle, Stratforward, Bicester Village, Birmingham Airport, English Heritage, Hallmark Hotels, Eden Hotel Collection, Chiltern Railways and Avon Boating.

Shakespeare’s England is supported and co-funded by Stratford District Council, Warwick District Council and Warwickshire County Council.

Shakespeare’s England is recognised by Visit England and Visit Britain as the official tourism body for the area.

Meet Our Team

Helen joined as Chief Executive December 2015. Helen was previously the Tourism Director at Bicester Village and a former Board member of Shakespeare's England.

Anneka joined Shakespeare's England in March 2018. She has a background in digital marketing, editorial and website content management across the finance, retail and education industries in the UK and overseas.