Earlier this year a local newspaper launched a spirited campaign to win the rights to a new town-themed Monopoly board. Stratford faced stiff competition from other shortlisted places such as Leamington, Warwick, Shrewsbury and Gloucester, but eventually won the race by just 1% of the overall votes cast.

Following yesterday’s official launch at The Royal Shakespeare Theatre, Stratford’s Monopoly board – or ‘Monopoly Bard’ as it’s been coined – is now available from several town stores, as well as online retailers. Demand is expected to be high, not just from local residents but also worldwide due to Stratford’s global appeal.

In all, over 30 Monopoly squares have taken on a Stratford-upon-Avon flavour and feel, with the Chance and Community Chest playing cards heavily customised too.

In recognition of the key role it played in the campaign, the Herald has been given the ‘Fleet Street’ square. But which other businesses, organisations and landmarks have made it onto the board?

Following a public poll to determine who should occupy the prestigious Mayfair and Park Lane squares, the occupants have been revealed as Shakespeare’s Birthplace and Anne Hathaway’s Cottage respectively.

Other prominent squares feature: Shakespeare’s New Place, Shakespeare’s Schoolroom & Guildhall, the RST, MAD Museum, Stratford Butterfly Farm, the High Street and Henley Street and  Johnsons Coach Travel.

After much speculation, the spot traditionally held by Old Kent Road has been awarded to Holy Trinity Church – the church in which William Shakespeare was baptised and buried. Makers of the board Winning Moves had previously only said it would be a “very old” location in keeping with the spirit of the square.

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