Press and Trade Pass

Many of the attractions and hotels in the area are pleased to offer free admission / hospitality to visitors representing the tourism industry, including Press and Visit Britain travel agents.

The Press Pass allows free entry to the bearer and an accompanying person. It can be used only once at each of the attractions listed below. The pass is to be used during normal opening hours only. The pass may not be copied and is not transferable. Further proof of identity may be required upon arrival. Please note that the Press Pass does not include entry on special events or bank holidays, so please check with us before visiting.

Shakespeare’s England also operates a Trade Pass for individuals working in the travel and tourism industry.

If you are in the Trade, a journalist visiting the area or for general press enquiries please email Ryan Merriman at or call 02476 633 636.

Press & Media

Birmingham’s tourism sector sees most successful year on record

Birmingham’s tourism sector witnessed its most successful year in history last year, with hotel revenue, visitors numbers and visitor spend, all standing at a record high. The figures released today by the West Midlands Growth Company and research body Global Tourism Solutions (GTS), reveal Birmingham welcomed 41.8 million visitors in 2017, with subsequent visitor spend […]

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Weekend Park And Stride Scheme set for Stratford-Upon-Avon

A unique Park and Stride scheme launches in Stratford-upon-Avon this weekend thanks to a ground-breaking deal between Stratforward Business Improvement District (BID) and the team that run Stratford Hospital's car park. People who work in Stratford, and visitors, will benefit from cheap weekend and Bank Holiday car parking thanks to the new partnership that allows […]

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Leamington Spa Art Gallery & Museum Unlock Their Stores for Free Tours

Curators at Leamington Spa Art Gallery & Museum will be holding free tours of the art, ceramics and social history stores as part of the current exhibition Unlocked! The tours will give the general public a chance to talk to the curators in depth and ask questions to further understand what they do behind the […]

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Warwickshire stage of OVO Energy Women’s Tour to finish in Royal Leamington Spa

Organisers of Britain’s premier women’s cycle race are hoping spectators will “smell the roses” as well as drink in the atmosphere when it comes to Leamington Spa. The world’s top female racers are set to battle it out in OVO Energy Women’s Tour which is coming back to Warwickshire for a recording-breaking third year running […]

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British Motor Museum to host new Car S.O.S Exhibition

The British Motor Museum is to host a new exhibition featuring cars from National Geographic’s popular motoring TV show Car S.O.S. The heart-warming car make-over programme airs on National Geographic. Now in its 6th series, the show’s presenters Fuzz Townshend and Tim Shaw have brought 60 cars back from rusty wrecks to their former glory; […]

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Stratford-upon-Avon Poetry Festival Celebrates Peace & Reconciliation

The Stratford-upon-Avon Poetry Festival returns for the 65th year with a poignant and diverse programme commemorating the centenary of the end of the First World War, with poetry and readings reflecting the ongoing need for peace and reconciliation – in the world, and in ourselves. Organised by the Shakespeare Birthplace Trust, this year’s Poetry Festival […]

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Cotswolds Distillery secures grant funding from UK Rural Development Programme

Award-winning Cotswolds Distillery has been awarded a lucrative grant from the Rural Development Programme for England, for the construction of a new visitors’ centre at their site in the North Cotswolds. The distillery fought off fierce competition to secure the grant of £145,000. Awarded through the European Agricultural Fund for Rural Development, the grant is […]

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Local school children to design start flag & trophy for Warwickshire stage of Ovo Energy Women’s Tour

The starter’s flag has dropped on a challenge for Warwickshire school children to get creative for the leading female professional cycling road race in the UK cycling calendar. For the third year running the OVO Energy Women’s Tour will be making a welcome return to the county in June. As Warwickshire County Council is preparing […]

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Stratford Literary Festival celebrates a successful 11th edition

The Stratford Literary Festival finished on Sunday after 8 days of superb events covering a full range of topics from politics to triathlons, Post Truth to #MeToo, Gromit to the opinions of Radio 2 listeners, poetry to the architectural wonders of the world. With several thousand tickets sold, packed audiences and several sell out events, […]

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Shakespeare’s England showcases the best of the region to international event planners & buyers

Shakespeare’s England, the Destination Management Organisation for Warwickshire, recently hosted a group of nine event organisers from America, Canada and Europe to showcase why the region should be their destination of choice for conferences, meetings, business events and incentives. The Familiarisation (FAM) was organised by ‘Meet Shakespeare’s England’, the Business Tourism part of Shakespeare’s England […]

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Plenty on offer this May half term in Shakespeare’s England

Visit Shakespeare’s England this May half-term from 26 May – 3 June for a whole host of things to see and do! Take part in the new Escape Room at Warwick Castle, learn the tricks of the trade behind stage bruises and cuts at the Royal Shakespeare Company, attend a Medieval Courtyard Party at the […]

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See a Venomous Centipede and Bird Eating Spider at Stratford Butterfly Farm!

The Stratford Butterfly Farm has two amazing new creatures on display in Minibeast Metropolis. The Goliath Bird Eating Spider, also known as Theraphosa leblondi, is considered to be the largest spider in the world and was named by explorers who saw one eating a hummingbird and reported the sighting. Native to the rainforest regions of […]

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