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Press and Trade Pass

Many of the attractions and hotels in the area are pleased to offer free admission / hospitality to visitors representing the tourism industry, including Press and Visit Britain travel agents.

The Press Pass allows free entry to the bearer and an accompanying person. It can be used only once at each of the attractions listed below. The pass is to be used during normal opening hours only. The pass may not be copied and is not transferable. Further proof of identity may be required upon arrival. Please note that the Press Pass does not include entry on special events or bank holidays, so please check with us before visiting.

Shakespeare’s England also operates a Trade Pass for individuals working in the travel and tourism industry.

If you are in the Trade, a journalist visiting the area or for general press enquiries please email Ryan Merriman at or call 02476 633 636.

Press & Media

‘Mini Madness’ returns to the British Motor Museum this Easter!

‘Mini Madness’ returns to the British Motor Museum this Easter from 4 – 26 April with a host of Mini themed family activities. Visitors can join the Mini Factory costumed characters on a family tour, design and make a Mini, or explore the Museum with the Fix It Family Trail. On Thursday 9 & 16 […]

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VisitBritain/VisitEngland launch Annual Review 2018/19 and new Five-Year Strategy 2020-2025

Today we launch our annual review announcing the results from our activities from the last financial year and our new five-year strategy. Our results Visitors spent an additional £951 million in Britain in the last financial year, as a result of our international and domestic activity. This means that for every pound invested in us, visitors […]

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The witching hour strikes!

The witching hour strikes! Half term fun at Shakespeare’s Schoolroom & Guildhall Double, double toil and trouble; Fire burn and caldron bubble. Macbeth Act IV, scene I In William Shakespeare’s Macbeth there were three witches, but when you visit Shakespeare’s Schoolroom & Guildhall at Half Term there is a coven of witches to be found. […]

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Explore the FUTURE of transport at the British Motor Museum this February half term!

Explore the FUTURE of transport at the British Motor Museum this February half term! Throughout the half term from 15 February – 1 March the British Motor Museum is encouraging children to explore the FUTURE. Themed around the exhibition ‘The Car. The Future. Me.’, the activities will allow children to investigate what the cars of […]

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Stratford hotel offers doggie bags with a difference

Some guests at a Stratford-upon-Avon hotel will find themselves receiving a doggie bag with a difference – if they have a four-legged friend with them.   Traditionally used by diners to take ‘leftovers’ home to feed to their pets, doggie bags provided by the Swan’s Nest Hotel are an extra welcome treat for canine guests. […]

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What does the Queen’s Speech mean for your Tourism Business?

The Queen’s Speech which sets out the new Government’s proposed legislative programme.  There are a significant number of items that have implications for the tourism industry as follows: Agriculture Bill This Bill will reform the UK’s agriculture policy, moving away from the CAP system to a more environment-based approach to farm subsidies. With the rural […]

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Kenilworth Tourism Breakfast by The Cross & Shakespeare’s England

Tourism leaders in Kenilworth have come together to connect with the region’s Destination Management Organisation. Members of Shakespeare’s England and a host of new faces joined the team at The Cross in Kenilworth as part of the DMO’s networking events. Attendees were invited to the venue at the last tourism business breakfast event of the […]

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Digital pilot will take visitors ‘inside’ William Shakespeare’s lost home

A pilot Extended Reality (XR) project will give visitors their first chance to see virtually inside Shakespeare’s New Place — 260 years after his grand family home in Stratford-upon-Avon was demolished. The Shakespeare Birthplace Trust is working with artificial intelligence and immersive technology specialists AiSolve and Coventry University’s Centre for Postdigital Cultures on the first of a series of digital experiments exploring the […]

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Coombe Abbey Hotel’s New Year’s Eve Masquerade Ball

Fireworks, highland pipers and flowing champagne are to be expected at an award-winning Warwickshire hotel. Revellers can welcome the start to 2020 in style at Coombe Abbey Hotel’s New Year’s Eve Masquerade Ball, which is set to once again welcome hundreds of guests. Alongside the champagne and canapes on arrival, visitors to the Brinklow-based hotel […]

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Region’s ‘Most Beautiful Ice Rink’ depicted in Lego

Warwick Castle’s new ice rink has been replicated in minute form at Birmingham’s Legoland Discovery Centre. Designed and created by Master Model Builder Michelle Thompson, the model depicts 17 Lego Minifigures skating on the ice in various formations, even including one less confident skater who many will empathise with, having fallen at the entrance. New […]

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RSC invites amateur and professional theatre groups to perform on special open air stage

The Dell Stratford-upon-Avon Saturdays and Sundays throughout Summer 2020 The Royal Shakespeare Company (RSC) is offering amateur and semi-professional theatre groups, schools and colleges the opportunity to put on a play written or inspired by Shakespeare at The Dell, the Company’s open-air performance space on the banks of the River Avon in Stratford-upon-Avon, on […]

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VisitEngland’s Tourism Superstar competition 2020

We are delighted delighted to inform you that nominations are now open for VisitEngland’s Tourism Superstar competition 2020. VisitEngland’s Tourism Superstar award, now in its ninth year and run in partnership with the Mirror newspaper, recognises and celebrates those in the tourism industry who go the extra mile to ensure tourists in England have an […]

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