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The region’s key tourism businesses attended the first virtual tourism forum, for key updates on the sector.

The Destination Management Organisation (DMO) for South Warwickshire, Shakespeare’s England, hosted its first online tourism forum, with the industry’s leaders in the region gathering for the virtual update.

Over 40 businesses were represented at the online event, which updated Shakespeare’s England’s Members on the work being done to protect and support their businesses and tourism as a whole, in the region.

The DMO has been working to support members, highlight the crucial work they are doing for the local community and provide updates on the future restart campaign, for when tourism businesses are safe to reopen.

Leaders from Warwick District Council, Stratford District Council, Warwickshire County Council, and tourism business leaders joined the presentation to hear updates from Helen Peters, Chief Executive of the DMO.

Helen Peters said: “Prior to the beginning of March, the region’s tourism industry was preparing for the start of peak season in Warwickshire with an average of nearly 11 million trips made, but over the last six weeks, the position of these businesses has rapidly changed.

“We have been updating members regularly on the latest Government advice, and working with DCMS, VisitBritain/VisitEngland, UKinbound, Tourism Alliance, ALVA and other industry bodies, to ensure the most up to date information is available.

“It was important to have so many influential tourism leaders from across the wider region involved in our forum, to showcase the support they have received and provided and to update the industry as we move forward now and look towards our restart campaign.

“Our priority is to support South Warwickshire tourism businesses, focusing on welcoming domestic and local tourists back to the area once it is safe to do so which is our priority as we move forward.”

Members also heard updates from the Shakespeare’s England team on the new website which will launch later this year, including an updated Meet Shakespeare’s England Conference & Meetings and Wedding booking service.

For more information on Shakespeare’s England, visit



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