Travel trade

Shakespeare’s England supports DMCs, wholesalers, ground handlers, tour operators, travel agents or transport companies looking to include and promote Warwickshire to their customers.

Travel Trade and Groups

Only 1.5 hours from London and minutes from Birmingham Airport, Shakespeare’s England offers you and your travellers the chance to experience the real England.

The Shakespeare’s England area covers Coventry, South Warwickshire and the surrounding towns and villages. Well connected by road, rail and air; it is one of the most accessible places in the UK.

  • By rail you can be in London in only 1.5 hours; Birmingham Airport in 20 minutes and East Midlands Airport is only 35 minutes
  • Easy access to 500 million consumers across Europe via air, road or rail
  • 98% of the UK market consumers and businesses are within a four-hour travel time

Home to world famous attractions including the Royal Shakespeare Company, Warwick Castle and Shakespeare’s Birthplace, this is where history and heritage come to life. The idyllic destination encompasses South Warwickshire, parts of the Cotswolds and some of England’s most charming towns, including Stratford-upon-Avon, Kenilworth, Royal Leamington Spa and Warwick and the wider rural Warwickshire area. If your tours are looking for a unique and traditional experience, then Shakespeare’s England is a perfect destination for you.

Shakespeare’s England is a not-for-profit, public-private partnership recognised as the official Destination Management Organisation for Stratford-upon-Avon, Warwick, Kenilworth, Royal Leamington Spa and the wider Warwickshire region.

Our travel trade team will work with you to provide help and advice on visiting Shakespeare’s England and discover fascinating and rewarding attractions for you and your group.

From the rich heritage and culture in Shakespeare's County the market town of Stratford-upon-Avon, to the host of the City of Culture 2021, Coventry and everything in between.

If that’s not enough, in 2022 Birmingham will be hosting the Commonwealth Games, with a potential boost to the regional economy in excess of £1billion. The Birmingham 2022 Commonwealth Games will bring people together, improve health and wellbeing, act as a catalyst for change, help the region to grow and put us firmly on the map.

The next few years are particularly exciting for Shakespeare's England and the surrounding areas. The City of Culture 2021 is a huge opportunity for our region. It is expected that Coventry 2021 will bring a £350m economic benefit to Coventry and the surrounding area, with an additional £2.5 million visitors, which will only add to the already diverse and exciting venues and experiences that are on offer here. Creating "Wow" moments is something that we love doing and we look forward to welcoming you here in 2021.

For more details please contact Enquiries@shakespeares-england.co.uk or call the office on 01789 260 677.