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Travel Trade

Travel Trade and Groups

Only two hours from London and minutes from Birmingham Airport, Shakespeare’s England offers you and your travellers the chance to experience the real England.

Home to world famous attractions including the Royal Shakespeare Company, Warwick Castle and Shakespeare’s Birthplace this is where history and heritage come to life. This idyllic destination encompasses South Warwickshire, parts of the Cotswolds and some of England’s most famous towns, such as Stratford-upon-Avon and Warwick and the wider rural Warwickshire area. If your tours are looking for a unique and traditional English experience then Shakespeare’s England is a perfect destination for you.

Shakespeare’s England is the official Destination Management Organisation for Stratford-upon-Avon, Warwick, Kenilworth, Royal Leamington Spa and the wider Warwickshire region. Our travel trade team will work with you to provide help and advice on visiting Shakespeare’s England and discover fascinating and rewarding attractions for you and your group.

For more details please contact Helen Peters on or call the office on 01789 260 677.

We are here to help you plan your visit

Shakespeare’s England is located right in the heart of England, making it easily accessible for many other destinations around the UK.

With so much to see our travel trade team will work with you to discover the most fascinating experiences and attractions for you and your groups.

Services we provide include:-

  • A first point of call for help and advice on visiting Shakespeare’s England
  • A hotel, venue and attractions information service
  • Itinerary ideas and suggestions or unique group tours
  • Advice on ground handler contacts and guides
  • Helping you to find that unique experience for your touring groups


Discover England Fund Projects

Literary Greats

A perfect place for the travel trade to discover, Shakespeare’s England encompasses the magic of the world’s greatest playwrights, medieval castles, historical beauty and quintessential England. Discover the secrets of Warwick Castle’s 1100-year history, go on a journey through William Shakespeare’s life in his hometown of Stratford-upon-Avon and even uncover the largest collection of historic British Cars at the British Motor Museum. Find out more in the itineraries below:

England’s Literary Greats – Warwickshire Explorer Pass Itinerary (PDF)

Itineraries that feature our areas

Visit the Trips part of our website for sample itineraries that feature in our area.

Tour Operators Featuring Shakespeare’s England

Please find a list below of recommended tour operators and ground handlers that operate within the Shakespeare’s England region.

Johnson’s Coach & Bus Travel

Contact John Johnson on

Chiltern Railways

Contact George Fripp on

Select Travel Services

Contact Keith Somers on

The Carter Company

Contact Wendy Carter on

British History Tours

Contact Philippa Brewell on

Special Group Tours

Contact Kate Carrigan on

Tours International

Contact Lana Bennett on